Volume 29, Issue 5, 2020


DOI: 10.24205/03276716.2020.1112

Studies the Psychological Acceptance of Taiwan People to China's Preferential Taiwan Policy and Plan


Abstract
Due to historical factors, the two sides of the Taiwan Strait have been separated since 1949, and therefore under their respective policies there have been many inherent barriers and exchanges between them. In recent years, with more frequent and closer communication and interaction between both sides than in the past. Taiwanese enterprises’ investment in mainland China has helped promote a variety of economic communication and cooperation. Mainland China has also put forward attractive policies to attract Taiwanese to invest and set up factories there, as well as to learn about the industry on the mainland. What is the public’ understanding of mainland China, and what is their psychological acceptance of mainland China’s policies? This study thus explores the Taiwanese public’s psychological acceptance of mainland China’s policies towards Taiwan. By analyzing mainland China’s policies in transportation, convenience, economic, and basic variables, this study discusses the degree of psychological acceptance of the mainland’s Taiwan policies so as to understand the Taiwan public's views on such policies. The results show that the policies have a significant positive effect on Taiwanese psychological acceptance of them. The analysis shows that the depth of public contact is the key to policy acceptance.

Keywords
Psychological acceptance, Electronic type of Taiwan compatriots, Entrepreneurial subsidies, Free trade zones, Preferential Taiwan policy

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