Volume 29, Issue 5, 2020
DOI: 10.24205/03276716.2020.1152
The Mediating Role of Organizational Innovation in the Implementation of Intellectual Capital and Blue Ocean Strategy for Higher Education Sustainability
Abstract
The study investigates the possible positive impact of organizational innovation (OI) on Intellectual Capital (IC) and blue ocean strategy (BOS) relationship in sustainable higher education. The study was carried out by emailing questionnaires to 76.616 academicians working in universities throughout Turkey and analyzing data collected from 497 samples. Due to a large population, quantitative analysis was used in this study. SPSS 24.0 and AMOS 24.0 software were used for the statistical analysis of the data. Pearson test was used to determine the correlation between the points obtained from the IC, OI and BOS scales, and the structural equation model was used in mediation analysis. The results obtained from the above-mentioned methods verify the full mediation impact of OI in the connection between IC and BOS. Making use of all previous studies this research is the first to examine the mediation impact of OI on IC and BOS connection in universities.
Keywords
Sustainability in higher education, leadership, intellectual capital, blue ocean strategy, organizational innovation