Volume 30, Issue 1, 2021
DOI: 10.24205/03276716.2020.2061
The Mediation Effect of Organizational Culture between Knowledge Management Processes and Creative Thinking: A Case of COVID 19 Healthcare Workers in Northern Iraq
Abstract
Employees have to be more creative and knowledgeable during crisis times, because they are among the most important intangible assets of an organization. However, employees should also be supported by the managerial parts to increase the capacity of intangible assets. This study focuses on identifying whether organizational culture (OC) plays a mediating role between knowledge management processes (KMP) and creative thinking (CT) in the healthcare industries in Northern Iraq. A Quantitative approach has been used in this study, and 400 healthcare workers are considered for collecting data. 100% response rate is reached. Factor analysis, structural equation modelling, and path analysis techniques were used for identifying the mediation effect between the dependent and independent variables. The results indicate that positive relationships have been found among the variables. However, the correlation between KMP and CT was found to have insignificant direct effects as the p-value was found to be greater than the significant value. The correlation between KMP and OC, as well as that between OC and CT were found to be positive and significant. In addition, OC was found to have a mediating role in the relationship of KMP and CT as revealed in the hypotheses test. The study suggested that the management put a measure in place to promote CT through enhancing KMP. Some of the directions were suggested for future research in the study.
Keywords
knowledge management processes, organizational culture, creative thinking, Northern Iraq, Healthcare Workers