Volume 30, Issue 1, 2021
DOI: 10.24205/03276716.2020.2091
An Empirical study to determine the role of social media in the development of businesses
Abstract
Social media has become an essential share of our life, and nobody can deny the power of SM in the business world. SM has influenced every field of life, and it is considered that it is one of the most demanded tools in the digital world that directly associated with business growth and presentation. The primary determination of this research is to analyze the power of SM and its influence on business growth and performance. The study is conducted using a quantitative research method. One hundred fifty respondents selected as a sample of the research. The data collected by using questionnaires and analyzed by SPSS. It is concluded that SM positively influences business growth and performance. It is suggested that organizations must try to ensure their presence on social networking sites for significant benefits in the future.
Keywords
Social media, online reviews, text mining, disclosure analysis, marketing, business growth