Volume 29, Issue 1
COMPATIBILITY OF RATIONALITY AND IRRATIONALITY REFLECTED BY MIGRATION BEHAVIOR IN CHINA
With the rapid urbanization in China, many Chinese people are migrating from rural areas to large cities. This paper mainly explores the crowd mentality of these migrants based on the decision-making mechanism under the interaction of emotion, cognition and behavior. Moreover, the author probed deep into individual rationality and group rationality, and simulated the migration behavior with a matching model. The results show that the irrational choice under group mentality has largely evolved into a rational choice; the preference reversal is closely related to the brain area controlling emotions; the compatibility of rationality and irrationality in the prospect theory is valid.
Emotion, Preference, Migration Behavior, Prospect Theory.