Volume 29, Issue 1
PSYCHOLOGICAL PERCEPTION-BASED ANALYSIS ON THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTION
This paper explores the influence of entrepreneurship education on the intention to start a business (entrepreneurial intention) from the angles of desirability, feasibility and perceived risk. The perceived risk covers multiple dimensions: economic risk, social risk, time risk, health risk and personal risk. Firstly, a structural equation model was extended from Shapero and Sokol’s model of entrepreneurial event, aiming to describe the influence from the perspective of psychological perception. Then, the established model was applied to explain a sample of 362 senior college students in China, all of whom have received entrepreneurship training. The results show that both desirability and feasibility mediate the relationship between entrepreneurship education and entrepreneurial intention. In addition, the multiple dimensions of the perceived risk differ in their influence on the relationship between entrepreneurship education and entrepreneurial intention: the social risk mediates the relationship, while the other dimensions have no significant impact on the relationship. The research findings help to understand the decision-making mechanism of entrepreneurs, facilitate the formulation of entrepreneurial policies, and promote the development of entrepreneurship education.
Entrepreneurship Education, Entrepreneurial Intention, Desirability, Feasibility, Perceived Risk.