Volume 29, Issue 1
ANALYSIS ON INNOVATION ABILITY OF TALENTS BASED ON COGNITIVE THEORIES
In recent years, more and more college students in China choose to start up their own business upon graduation. In the light of psychological ownership, this paper attempts to evaluate the innovation ability of these talents in entrepreneurship. For this purpose, the authors carried out an on-site survey and an online questionnaire survey on 3,700 college students from eastern China’s Jiangsu province. Based on the research data, the authors investigated the influence of individual and group (I-G) fitness and incentive factors on the entrepreneurial innovation of college students, as well as the mediating effect of psychological ownership over this influence mechanism. The results show that the I-G fitness has a positive impact on the innovation ability of college students in entrepreneurship, and the impact is partially mediated by psychological ownership. The research results provide guidance for college educators to enhance the entrepreneurial ability of their students.
College Students’ Entrepreneurship, Incentive Factors, I-G Fit, Innovation.