Volume 29, Issue 1


DOI: 10.24205/03276716.2020.131

PSYCHOLOGICAL MECHANISM OF HIGHER EDUCATION ACCEPTANCE AND ITS INFLUENCING FACTORS


Abstract
Higher education directly reflects the strength and potential of a country. Based on the psychology of acceptance and theories on higher education, this paper attempts to clarify the psychological mechanism of students in the acceptance of higher education and its influencing factors. First, the psychological mechanism was divided into three aspects: cognitive mechanism, emotional mechanism and will mechanism. Then, a questionnaire survey was conducted on three universities in Tianjin, China, and the survey data were analysed in details. The results show that most college students are aware of the necessity of higher education and willing to pay efforts to complete the study program; however, the college students have not fully recognized the role of higher education; the acceptance of higher education among the college students is negatively affected by factors like course content, campus culture, bad social mood, to name but a few. The research results provide a reference for improving the outcome of higher education from the psychological perspective.

Keywords
Higher Education, Psychological Mechanism, Acceptance, Influencing Factors.

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