Volume 29, Issue 2
DOI: 10.24205/03276716.2020.215
RELATIONSHIP BETWEEN INDUSTRIAL PRODUCT DESIGN AND BEHAVIOURAL PSYCHOLOGY
Abstract
The design of industrial products is affected by the behavioural psychology of both designers and consumers. This paper attempts to identify the relationship between industrial product design and behavioural psychology. The industrial product design was evaluated both based on the theory of behavioural psychology, and through actual application of behavioural psychology in the design. For the theoretical analysis, the elements of industrial product design were analysed, before setting up an evaluation system for the design. For the actual application, the behavioural psychology was applied to the design of mobile phone screen, and the effects were evaluated through eye movement test. The results show that the design of industrial products mainly focuses on product modelling, functional analysis, structural solution determination, product materials, process selection and large-scale production; the behavioural psychology of designers and consumers has an in-depth impact throughout the design process; the elements of behavioural psychology that affect the design include feeling, perception, judgment decision, and reaction execution, attention, long-term memory and short-term memory. The research findings provide a theoretical basis for the application of behavioural psychology in industrial product design.
Keywords
Industrial Product Design, Behavioural Psychology, Process Selection, Judgment Decision.