Volume 29, Issue 2
DOI: 10.24205/03276716.2020.254
ANALYSIS OF ART PSYCHOLOGY AND PREFERENCE BASED ON VISUAL COMMUNICATION SKILLS
Abstract
The psychological response of an audience to a work of art depends on the visual communication skills of the creator and the psychological preference of the audience. This paper explores the needs and motivations of art psychology, and then investigates the cognitive process of the audience of visual communication design. Finally, the author analyzed the psychology of the audience about visual communication skills, and the impact of psychological preference on these skills. The results show that visual communication is the most important way for humans to exchange information, cognition is the premise of psychological preference, and vision is the driving force of perception; visual communication refers to the interaction between the designer, the work of art and the audience;onthe executionlevel, the visual communication skills that convey information include strategy design, mind consideration and visualization; positive pictures are more in line with the psychological preferenceoftheaudience, and quick flashing has an outstanding visual impactto the audience. The research results help to make works of art on visual communication consistent with the psychological preference of the audience.
Keywords
Visual Communication Skills, Psychological Preferences, Cognition, Works of Art.