Volume 29, Issue 2
DOI: 10.24205/03276716.2020.262
CONTRAST AND COLOR COMBINATION OF TINT IN AESTHETIC APPRECIATION OF CLOTHES
Abstract
In color theory, a tint is a mixture of a color with white to reduce darkness. The tinting effect has a direct impact on the visual beauty and popularity of clothes. This paper mainly explores the aesthetic appreciation of the tints of clothes from the perspective of the neural mechanism in the human brain. Specifically, an event-related potential (ERP) experiment was carried out on several college students. The electroencephalogram (EEG) signals of their brains were measured at the sight of clothes with different contrasts and color combinations of tint. The non-aesthetic components were eliminated based on the EEG data, and the aesthetic components were extracted through differential wave analysis. The results show that the aesthetic feeling of clothes changes greatly with the contrast and color combination of tint; the clothes is less pleasant to the eyes with the increase in contrast or the number of colors combined in the tint; the more complex the tint, the more difficult the aesthetic processing; the behavior of aesthetic processing is mainly completed by the parietal lobe region; a beautiful clothes induces a high amplitude of P300, and requires fewer nerve resources for aesthetic appreciation. The research results have a great significance to clothing design.
Keywords
Tint, Contrast, Aesthetic Behavior, Color Combinations, Event Related Potential (ERP).