Volume 29, Issue 5, 2020
DOI: 10.24205/03276716.2020.1008
The Impact of Artificial and Non- Artificial Intelligence on Production and Operation of new Products -An Emerging Market Analysis of Technological Advancements A Managerial Perspective
Abstract
Currently, the new product development and success has been an essential factor for the success of an organization and prominent issue that needs high artificial along with non-artificial intelligence. Thus, the present study aim is to examine the role of artificial intelligence such as technical infrastructure quality, management capabilities and personal expertise along with non-artificial intelligence such as emotional and spiritual intelligence, information processing capability and responsiveness capability on the new product success of the manufacturing organization in China. The examination of the mediating role of new product innovativeness among the nexus of artificial along with non-artificial intelligence and new product success also included in the goals of the current study. The data has been gathered by using questionnaires from the research and development department of manufacturing companies in China and PLS-SEM has been used for analysis purpose. The results revealed that artificial along with non-artificial intelligence has a positive association with the new product success of the organization. The results also show that new product innovativeness positively mediating among the links of artificial and non-artificial intelligence and new product success of the manufacturing organizations in China. These findings have provided the guidelines to the regulation-making authorities that they should develop the regulation that promotes the artificial as well as non-artificial intelligence in the organization that has played a vital role in the success of the organization.
Keywords
Artificial intelligence, Non-artificial intelligence, New product success, New product innovativeness, Market Analysis, Operation, Production