Volume 29, Issue 5, 2020
DOI: 10.24205/03276716.2020.1097
How Can Entrepreneurial Self-Efficacy, Proactivity and Creativity Enhance Sustainable Recognition Opportunity? The Effect of Entrepreneurial Alertness Is to Mediate the Formation of Sustainable Entrepreneurial Intention
Abstract
Entrepreneurship plays an important role in solving student employment problems and promoting sustainable social and financial development through a new form of sustainable entrepreneurship. However, the previous studies did not provide sufficient reasons for how the psychological factors of the simultaneous generation of social, ecological and economic value affect the intention-forming process of sustainable entrepreneurs. Such an understanding has led to a developing interest in the exploration of entrepreneurial intentions across different types of entrepreneurship, particularly from the perspective of sustainability. The aim of the study is to observe the effects of entrepreneurial self-efficacy, proactive personality and creativity variables, the recognition of opportunities as well as sustainable entrepreneurial intention. This study quantitatively analyzed the data of 500 university students from Punjab, Pakistan. These data were used for structural equation modeling. The results of the study indicated that entrepreneurial alertness has a mediating effect between entrepreneurial self-efficacy, proactive personality, creativity, and has an impact on the recognition of opportunities as well as the intention of sustainable entrepreneurship. These findings further spotlight the importance of recognition of opportunities in the implementation of sustainable entrepreneurship. In fact, the results suggest that scholars and practitioners can use social cognitive theory and personality traits to stimulate the development of techniques, thereby promote sustainable entrepreneurial intention.
Keywords
Entrepreneurial self-efficacy, creativity, proactive personality, sustainable opportunity recognition, sustainable entrepreneurial intention