Volume 29, Issue 5, 2020
DOI: 10.24205/03276716.2020.1134
Perspectives of Customers Staying in Thermal Tourism Operations for Thermal Tourism Satisfactions
Abstract
The aim of this study was to determine whether the customers staying in thermal tourism establishments were satisfied with the thermal tourism establishments and to evaluate the customers according to their demographic information. In the implementation of the survey, 1468 questionnaires were made in the thermal health sector enterprises. These data were then subjected to reliability analysis, mean, independent sample T test and Anova analysis in the SPSS 23.0 package program. As a result of the analyzes conducted in the research, there is a 99% level relationship between Gender, Age, Education, Occupation, Reasons that are effective in preference, Hotel reservation reasons, Services to be offered in thermal hotels, Studies conducted in hotel preference. As a result of the analyzes, it was found that the students who are the students give importance to the tools that are effective in the thermal hotel preferences, the services provided, the pensioners' hotel reservation tools and the housewives give importance to the factors that affect the hotel preferences.
Keywords
Health, tourism, health tourism, thermal health