Volume 30, Issue 1, 2021
DOI: 10.24205/03276716.2020.2090
Challenges and strategies of journalism in the era of big data
Abstract
Reporting is a relevant field that passes through several challenges and problems. In the age of big data, it is the responsibility of reporters to prepare themselves to fulfil the demands and needs of the changing world. The central drive of this study is to consider the trials and strategies of broadcasting in the time of big data. The study is conducted using a quantitative research method. The information is composed by using a survey. The questionnaire is distributed among 150 respondents of the research. The data is examined by using SPSS software. The study concluded that journalists have to face multiple challenges that can be resolved by using advanced skills and techniques. The study suggested that journalists should learn advanced Technology is and techniques to survive in the market.
Keywords
Big Data, Journalism, Challenges and Strategies