Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4005
The relationship between the perceived value and leisure benefits of cultural and artistic leisure participation: Application of hierarchical regression analysis
Abstract
Background: In a context where the “soft power” of cultural resources is integral to national development, the participation rate of Korean people in cultural and artistic activities is lower than that of other leisure activities, such as sports or recreational hobbies. The perceived value of these activities can help to explain the behavior of those participating in artistic and cultural leisure activities.
Methods: This study examines the effects of perceived value by a step-by-step input to identify the determinants of the leisure benefits experienced by participants in cultural and artistic leisure activities. An online questionnaire was administered to 487 participants in South Korea between the ages of 19 and 65 with experience of cultural and artistic leisure activities. These data were analyzed with hierarchical regression analysis following a classification of perceived value into three dimensions and seven subfactors: the functional dimension (physical value, price value, commodity value, and professional value); emotional dimension (guide value and emotional value); and social dimension (social value).
Results: In terms of the relative impact of variables that determine and improve the leisure benefit levels of cultural and artistic leisure participants, social value had the greatest impact, followed in descending order by emotional value, commodity value, and education level. Marital status also a positive effect on the leisure benefits experienced by participants in culture and the arts. Highly educated married people were found to affect the functional dimension of culture and arts, and the higher the price value and commodity value, the greater the emotional dimension. In addition, with higher levels of education attained, the functional dimension, emotional dimension, and social dimension increased stage by stage.
Conclusion: Understanding the practical value of culture and the arts as leisure activities from the consumer perspective may enable a proactive response to technological development as well as to contact-free societies maintaining social distancing due to the COVID-19 pandemic.
Keywords
cultural and artistic leisure, perceived value, leisure benefits, hierarchical regression analysis