Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4020
Antecedents of the Adoption of the New Mobile Payment System in Sudan
Abstract
The technological improvement in the area of telecommunication and the growing use of smartphones around the world has facilitated the purchase and payment transaction via mobile phone. This emerging mode of payment provides flexibility and convenience to consumers without trouble. This paper proposes a model consisting of several factors to investigate the factors that have influenced the adoption of mobile payment in Sudan. An online questionnaire was utilized to collect data from 453 valid samples, which were obtained from M-Gorooshi, Hassa, and mobile Cash customers in Sudan. SPSS was used for analyzing the collected data, the statistical analysis showed that technical culturation is the most significant behavioral intention factor, followed by facilitating conditions. Additionally, the multi-group analyses' outcomes indicate that the relative advantage of the behavioral intention depends on gender, age, and education.
Keywords
Mobile payment, Sudan, UTAUT, Behavioral intention, Actual usage