Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4026
The Effectiveness of Media Inclusiveness on the Breast Cancer Care Awareness Campaign: Evidence from North Cyprus
Abstract
The issue of breast cancer has been a concern among the women around the globe, and Northern Cyprus is not an exception. In response to this, some studies argued for media campaign awareness as one of the strategies with a potential of enlighten and improve the understanding of women about the disease. However, the effectiveness of this strategy on the breast cancer care awareness in Northern Cyprus has not been conducted. Thus, this study investigates the effectiveness of media inclusiveness influence on the breast cancer care awareness campaign in Northern Cyprus. A structural questionnaire was used to collect data from 400 women across the five districts of Northern Cyprus. Percentage, ANOVA, and regression techniques were employed for the data analysis with the aid of SPSS version 23. The study found that a significant difference exists on the breast cancer care awareness campaign among the five districts in Northern Cyprus. Moreover, print media, social media, and interpersonal approach were found to have significant effects on breast cancer care awareness campaign. In addition, this study found the joint influence of print media, electronic media, social media, and interpersonal approach on the breast cancer care awareness in Northern Cyprus, and then suggested that media inclusiveness approach should be adopted by the health management agencies in North Cyprus, to address the prevalent breast cancer among its women.
Keywords
Breast cancer; Media inclusiveness; Awareness campaign; North Cyprus