Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4029
Research on Targeted Poverty Alleviation Development Strategy of Embroidery Products from the Perspective of Intangible Cultural Heritage
Abstract
The participation of intangible cultural heritage in targeted poverty alleviation is an important anti-poverty strategy in China. In many areas, it has carried out some practical explorations, such as the model of cultural and ecological protection experimental area, the model of ecological community museum, the tourism of ethnic villages, the folk culture performance of landscape live performance and so on, which is used in all aspects including accurate identification, accurate assistance, accurate management and so on. It promotes industrial poverty alleviation, structural adjustment, and sustained increase in farmers' income by focusing on the development of agriculture, light industry and other industries across the country. It adheres to industrial poverty alleviation, attaches importance to the idea of characteristic development, optimizes the layout of local industries, focuses on the development of characteristic products and studies the industrial structure. At the same time, it will conduct deep processing of products and coordinate and guide the work of product promotion by setting up a special group for product promotion in order to open up a "well-off road", helping the masses get rid of poverty. Practice has proved that it must be clear that the competition of comprehensive strength will inevitably become the competition of products in developed areas and poor areas under the general trend of gradually forming a unified domestic market and integrating with the international market.
Keywords
Targeted Poverty Alleviation, Intangible Cultural Heritage, Traditional embroidery crafts, Development