Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4068
Research and Analysis on the Innovative Value of Tourism and Cultural Industry
Abstract
As China's economic development enters a new normal period, the transformationand upgrading of industrial structure is imperative. The cultural industry and tourismindustry, as a green sunrise industry and a strategic pillar industry, have provided newgrowth points for social and economic development. In 2009, the National TourismAdministration issued the Guiding Opinions on Promoting the Development of theCombination of Culture and Tourism", clearly pointing out the necessity andinevitability of the development of the integration of cultural tourism. This paper takes the development strategy of local cultural industry as the main axis of discussion, aims to seek the institutional form and promotion strategy of the development of local cultural industry, in order to provide the reference of the future national and local planning cultural industry as the regeneration and development strategy. The author proposes the basic ideas of the integration of literary and travel development from the perspectives of concept integration, product design, business creation and service.
Keywords
cultural industry, local culture, local development, urban regeneration, system