Volume 30, Issue 2, 2021
DOI: 10.24205/03276716.2020.4071
The effect of product and psychology of innovation on the competitiveness in the pharmaceutical industry
Abstract
The effect of product and innovation psychology on the competitiveness of the pharmaceutical industry and its relationship with sociodemographic variables were investigated in a sample of employees of a pharmaceutical company operating in Bursa. The questionnaire for participating in innovation thought and innovation in business, adapted to the example of SME in Kayseri by Yapar (2015), was applied to a sample of 107 employees (67.3% of male) randomly selected at an average age of 26. The findings show a positive and significant relationship between the basic market structure of the enterprise and the innovation scale in the enterprise (r = 0.209, p < 0.05), the annual turnover of the enterprise (r = 0.772, p < 0.05), as well as innovation in the enterprise. It shows that the scores obtained from the scale positively predict the competitiveness scores.
Keywords
Pharmaceuticals, innovation, competition