Volume 30, Issue 3, 2021
DOI: 10.24205/03276716.2021.5011
Research on the Influence of International Competitiveness of China's Cultural Industry
Abstract
Under the background of economic globalization, cultural economy and its influence have become an important part of comprehensive national strength. From a global perspective, the cultural industry in many developed countries has become the leading industry of the country as a new sunrise industry, and the cultural industry in more and more developing countries has gradually become a new growth point of the national economy. Based on a comprehensive analysis of the development status of the international cultural industry, this paper starts from the input factors and output factors, draws lessons from the relational evaluation model, constructs a comprehensive evaluation system of the international competitiveness of the cultural industry, and measures and compares the competitiveness of the cultural industry between China and major cultural industry countries in the world; On this basis, this paper makes an in-depth analysis of China's current cultural industry policy, and puts forward some policy suggestions to further improve the international competitiveness of China's cultural industry and develop China's cultural industry. Research shows that at present, the world cultural market is mainly occupied by developed countries, while developing countries like China are still in a weak position. The improvement of the competitiveness of cultural industry is the result of many factors and a long-term systematic process. At present, we should focus on solving some key links in the development of China's cultural industry and create conditions for improving the competitiveness of cultural industry
Keywords
cultural industry, international competitiveness, countermeasures