Volume 29, Issue 4, 2020
DOI: 10.24205/03276716.2020.867
Research on College Students' Cosmetics Consumer Market and Marketing Strategy
Abstract
With the deepening of China's reform and opening up and rapid economic development, China's cosmetics consumer market is full of vitality, diversified marketing models, and fierce competition. For cosmetics companies, it is both an opportunity and a challenge. Among them, college students have unlimited potential in the consumer market, and there is huge room for development. Based on the analysis of the characteristics of the cosmetics consumer market and the significance of college students ’cosmetics consumption market, this article expounds the current situation and some problems of college students’ consumption of cosmetics, and explores the cosmetics market of Chinese college students in terms of products, prices, channels, promotion, and marketing The five aspects of innovation have put forward some countermeasures and suggestions in order to achieve targeted results
Keywords
marketing strategy; consumer market; cosmetic