Volume 29, Issue 1
DOI: 10.24205/03276716.2020.25
PSYCHOANALYSIS OF FARMERS’ IRRATIONAL DROUGHT-CONTROL BEHAVIORS
Abstract
The global climate change has greatly increased the drought frequency in China. To control the drought, it is necessary to analyze the behavioral psychology of farmers. In this paper, the psychology of farmers’ irrational drought-control behaviors is studied based on their behavioral decisions. The influencing factors of irrational drought-control were discussed from the economics perspective. The results show that the rationality of farmers’ drought-control behaviors depends on the agronomics of water-saving irrigation measures, and the transformation of crop type and planting structure; Economically, the rationality of drought-control behaviors hinges on the farmers’ willingness to pay for irrigation water, that is, the farmers’ affordability of irrigation water. The research lays a theoretical basis for further psychology research on farmers’ drought-control behaviors.
Keywords
Drought, Irrational Control, Psychology, Economics, Affordability.