Volume 29, Issue 1
DOI: 10.24205/03276716.2020.53
PSYCHOLOGICAL ANALYSIS ON APPRECIATORS OF DIFFERENT STYLES OF ART DESIGN
Abstract
The art design has a close relationship with the psychology of the audience. Inspired by the theories on the psychology of appreciators and consumers, this paper explores the psychological needs of different appreciator groups concerning the landscape design and layout of a garden. The author probed into the influencing factors of the mental state and consciousness of the appreciators, and analyzed the relationship between the psychology of appreciators and the styles of art design. The results show that most residents stressed on the cultural value of the landscape, in addition to the ornamental value; nearly half of the residents attached equal importance to the public space and private space in garden design; the recreational areas in the garden should be designed without sacrificing the ornamental value. The research findings help to diversify the styles of art design based on the psychology of the audience.
Keywords
Art Design, Psychology, Garden Design, Appreciator, Questionnaire.