Volume 29, Issue 1
DOI: 10.24205/03276716.2020.72
RELATIONSHIP BETWEEN TRIGGERS OF NOSTALGIA AND REVISIT INTENTION IN RURAL TOURISM
Abstract
The revisit intention of tourists is a major concern for rural tourist destinations. However, the previous studies have seldom explored the effects of the triggers of nostalgia on revisit intention in rural tourism. In this paper, a theoretical model is established based on the cue-priming theory, and used to explore how the triggers of nostalgia affect revisit intention. Besides, the authors examined the relationships between evoked autobiographical memory, place attachment and revisit intention. The results show that the triggers of nostalgia, namely, environment, spiritual experience and event, have significant impacts on evoked autobiographical memory and revisit intention; place attachment mediates the relationship between evoked autobiographical memory and revisit intention. The research contributes to the theories on nostalgia and the management of rural tourism.
Keywords
Triggers of Nostalgia, Autobiographical Memory, Place Attachment, Revisit Intention, Rural Tourism.