Volume 29, Issue 1
DOI: 10.24205/03276716.2020.84
APPLICATION OF PSYCHOLOGY IN DESIGN FROM THE PERSPECTIVE OF VISUAL COMMUNICATION
Abstract
Visual communication design is an interdisciplinary practice that greatly facilitates communication and interaction. This paper mainly explores the application of psychology in design from the perspective of visual communication. First, the relevant concepts of psychology and visual communication were introduced in details. Next, the literature on psychology theory and visual communication design was thoroughly reviewed. Finally, a questionnaire survey was conducted on experts, professors and college students on their attitudes towards visual communication design. The results show that different subjects perceived and felt about the same visual communication design in different ways, and designers should fully understand the psychological reactions of different groups of audience. The research findings shed new light on the application of psychology in design.
Keywords
Visual Psychology, Visual Communication Design, Application.