Volume 29, Issue 1
DOI: 10.24205/03276716.2020.141
INFLUENCE OF PSYCHOLOGICAL NEEDS AND AESTHETIC PERCEPTION ON RURAL LANDSCAPE PLANNING AND DESIGN: AN ANALYSIS BASED ON BEHAVIORAL PSYCHOLOGY
Abstract
Rural landscape carries unique natural and cultural significance. It should be carefully designed and planned to satisfy psychological needs and aesthetic perception of the audience. Based on behavioral psychology, this paper aims to disclose the influence of psychological needs and aesthetic perception on rural landscape planning and design. First, the author introduced rural landscape and landscape aesthetic perception. Then, the rural landscape design strategy was discussed based on behavioral psychology. After that, 21 natural villages in Jiangxi province, China, were selected to evaluate people’s psychological needs and aesthetic perception of rural landscape planning and design. The expert scoring method was adopted to evaluate the elasticity, endurance and vulnerability of rural landscape in the study area. The results show that both rural landscape and visual aesthetics of the audience change dynamically; the first impression of rural landscape determines the overall perception; among various elements of rural landscape, riverbank and slope cultivated land best suit the psychological needs and aesthetic perception of the audience. This research promotes the application of behavioral psychology in rural landscape planning and design.
Keywords
Rural Landscape, Visual Behavior, Behavioral Psychology, Landscape Planning and Design, Visual Aesthetics, Sustainable Development.