Volume 29, Issue 1
DOI: 10.24205/03276716.2020.172
PSYCHOLOGICAL NEEDS AND PREFERENCE OF THE AUDIENCE UNDER COLLEGE ENGLISH TEACHING REFORM IN THE NEW MEDIA ENVIRONMENT
Abstract
With the proliferation of the new media, college English teaching is undergoing a major reform. The effect of the reform can be effectively evaluated based on the audience psychology, i.e. how much college students prefer and accept the new teaching method. Against this backdrop, this paper attempts to identify the psychological needs and preferences of college students in college English teaching reform. The sophomores from a university of Zhejiang province, China, were selected for comparative experiment between the differentiated instruction and traditional teaching methods. The effects of these methods were evaluated scientifically to reflect the audience psychology of these college students. The results show that differentiated instruction can satisfy the psychological needs and adapt to the feedbacks from the audience; the students receiving differentiated instruction were more interested in English learning and better in English test score than those receiving the traditional teaching methods; the differentiated instruction can arouse the learning interests and acquire positive feedbacks of the students. The research provides a new direction of the teaching reform in college English education.
Keywords
Communication Theory, Audience Psychology, Differentiated Instruction, Empirical Experiment.