Volume 29, Issue 1
DOI: 10.24205/03276716.2020.180
ANALYSIS ON POPULARIZATION OF ENVIRONMENTAL POLICY BASED ON AUDIENCE PSYCHOLOGY
Abstract
The rapid economic growth in China is accompanied by many environmental problems. This calls for the popularization of environmental policy. Based on the principle of audience psychology, this paper aims to design rational countermeasures to popularize environmental policy. First, the main forms and contents of the popularization of environmental policy were summarized based on the relevant literature. Next, an online survey was conducted by random sampling on audience psychology facing the popularization of environmental policy, and the collected data were statistically analysed on SPSS 20.0. The results show that the audience psychology has a logical, positive correlation with the popularization of environmental policy; Based on audience psychology, the environmental policy should be popularized in five steps: attention, understanding, concession, retention, and action; the popularization of environmental policy must consider the different psychological features of the audiences with different educational degrees and occupation. The research results provide a novel method for the publicity of environmental policy.
Keywords
Environmental Policy, Audience Psychology, Questionnaire Survey, Countermeasures.