Volume 29, Issue 1
DOI: 10.24205/03276716.2020.198
A DECISION-MAKING MODEL FOR SOCIAL NETWORK USERS BASED ON PSYCHOLOGICAL PROCESS
Abstract
The traditional models for social network users often ignore the cause of user behavior and the psychological decision mechanism. To make up for the gap, this paper constructs a decision-making model for social network users based on the theory of social psychology and the extended closed-loop psychological process. The established model mainly consists of four process models, namely, emotion incentive model, two-channel decision model, intention fluctuation model and experience feedback model. Through experiments on actual user data of social network, our model was proved more accurate than the traditional user decisionmaking model. The research results provide new insights into the psychological decision mechanism of user behavior in social networks.
Keywords
Psychological Process, Behavior Modeling, Decision-Making Mechanism, Social Network.