Volume 29, Issue 2
DOI: 10.24205/03276716.2020.251
INFLUENCE OF BUYER PSYCHOLOGY ON THE FORMULATION OF FOOD SAFETY REGULATIONS
Abstract
Food safety is an important health issue for all humans. Strict regulations should be enacted and enforced to guarantee food safety. This paper attempts to evaluation the influence of buyer psychology on the formulation of food safety regulations. Therefore, the residents of Baoding, China were subjected to a questionnaire survey and interviews. The collected data were analyzed to determine the general buyer psychology concerning food safety, the influencing factors of this psychology, and how this psychology affects the formulation of food safety regulations. The results show that the buyers are very concerned about food safety, but lack relevant knowledge; the awareness of food safety is positively correlated with the education level and income; most buyers choose to buy branded food to avoid food safety issues; food safety labels have a great impact on buyer psychology of food; the food safety regulations should focus on three aspects, namely, consumer rights protection, food safety credit system and label management. The research results shed new light on the formulation of food safety regulations from the psychological perspective.
Keywords
Buyer Psychology, Food Safety Regulations, Influencing Factors, Cross Analysis.