Volume 29, Issue 2
DOI: 10.24205/03276716.2020.263
CORRELATION BETWEEN IMPULSIVE CONSUMPTION AND CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS BASED ON COGNITIVE SCIENCE
Abstract
Corporate social responsibility (CSR) is critical to the healthy development of enterprises. Based on cognitive science, this paper explores the correlation between the impulsive consumption of the consumer and the CSR of enterprises. First, the relationship between the CSR and the consumer’s sense of identity (CSI) was explored statistically on SPSS software. A total of 100 consumers were selected to rate the CSI of the 100 Chinese enterprises listed as the Global 500 in 2017. Then, the author discussed the relationship between the average score and the total contribution score of enterprises, revealing a positive correlation between the contribution value and the CSI. Next, the positive correlation between the CSI and impulse consumption was derived theoretically, i.e. the CSR promotes the CSI, which in turn bolsters the impulsive consumption. To sum up, the CSR has a promoting effect on impulsive consumption. The research findings highlight the importance for enterprises to shoulder their CSR.
Keywords
Corporate Social Responsibility (CSR), Impulsive Consumption, Cognitive Science, Correlation.