Volume 29, Issue 2
DOI: 10.24205/03276716.2020.288
WILLINGNESS OF FARMERS FOR VOCATIONAL TRAINING ON NEW PROFESSIONAL FARMERS AND ITS INFLUENCING FACTORS
Abstract
The training of new professional farmers is urgently needed for the development of modern agriculture in China. Based on the audience psychology, this paper explores how willing are farmers to receive vocational training for new professional farmers, and the influencing factors of the willingness. A total of 750 farmers from various areas of Heilongjiang Province, China, were selected for a questionnaire survey on their willingness for vocational training. Based on the survey data, the willingness of the farmers for vocational training of new professional farmers was analyzed from the aspects of their understanding, motivation, learning content and preferred method of vocational training, and its influencing factors were discussed in terms of gender, age, education level and average monthly income. The results show that most farmers understand the connotation of new professional farmers; the main motivations to receive vocational training include solving production problems, earning more money and living a better life; the farmers want to learn planting and breeding techniques, the basic information of agricultural products and government policies through the vocational training, and prefer field teaching and classroom teaching as the training methods; gender, age, education level and average monthly income all have a significant impact on the famers’ willingness to receive the vocational training. The research results are of great significance to the development of modern agriculture.
Keywords
New Professional Farmers, Vocational Training, Willingness, Influencing Factors.