Volume 29, Issue 2
DOI: 10.24205/03276716.2020.355
AESTHETIC DIFFERENCE OF ARTISTIC DESIGN: AN ANALYSIS BASED ON BRAIN NEUROSCIENCE
Abstract
The various types of art design, such as graphic design, decoration design and costume design, have much to do with aesthetics. Difference in aesthetics may arise from the symmetry, structure lines and contour lines of the art design. In this paper, the aesthetic behavior is explored from the perspective of brain neuroscience, aiming to disclose how the aesthetics of viewers is affected by the interaction between symmetry, structure lines and contour lines of costume design. A total of 100 undergraduate students were selected for an experiment, using costume designs with different symmetries, structure lines and contour lines as the stimuli. Their event related potential (ERP) signals were measured and analyzed in details. The results show that, during aesthetic evaluation, each brain region of the subjects shows obvious hemispherical laterality; the aesthetic score increases with the symmetry of the structure lines and the asymmetry of the contour lines; there is no significant interaction between the structure lines and the contour lines; the peak of P2 components induced by the symmetric structure is significantly larger than that induced by the asymmetry structure; there are significant differences between the left hemisphere, the middle zone, and the right hemisphere, yet an unobvious difference between the frontal area, the top area and the temporal area; there is a significant interaction between the hemispheres and the electrodes. The research results shed important new light on the aesthetic evaluation of artistic design.
Keywords
Art Design, Aesthetics, Symmetry, Brain Neuroscience.