Volume 29, Issue 2
DOI: 10.24205/03276716.2020.358
COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY
Abstract
From the perspective of social psychology, this paper tentatively compares the film and TV in terms of audience environment and audience psychology. First, the film and TV audiences were classified by several criteria, and the differences between the two audiences were discussed in details. On this basis, a twodimensional analysis was carried out on the variation in the psychology of film and TV audiences with regions, genders and cultural levels. The analysis results show that the creators of films and TV program should focus on the attractiveness and individualization of the programs; the background music should grip the hearts of viewers; the low-saturation, warm and light colours are preferred to evoke good feelings among the audiences. The research results shed new light on improving the popularity of films and TV programs from the angle of psychology.
Keywords
Film, TV, Audience Environment, Audience Psychology.