Volume 29, Issue 3
DOI: 10.24205/03276716.2020.763
Impoliteness Strategies and Rapport-Challenge Pragmatic Orientation in Competing Utterance
Abstract
Competing utterance discusses the relevant utterance constructed by competitors in order to attain competing intentions in specific context. In doing so, competitors ordinarily implement voluminous pragmatic strategies in order to accomplish the goal of competition, among which impoliteness strategy is one of them. The study follows theoretical framework based on impoliteness, impoliteness response model and rapport management theory. Data comprises the selected three U.S. presidential election campaigns in 2016 as the corpus. Analysis of this study uses the qualitative and quantitative approaches while analyzing the impoliteness strategies and response strategies used by Donald Trump and Hillary Clinton to quantify the differences of pragmatic strategies in their utterances to explore contextual effect of impoliteness strategy and the reasons for the use of impoliteness strategy. Then it verifies the explanatory power of impoliteness theory combined with rapport management theory in competing utterance and reveals the rapport-challenge pragmatic orientation in it.
Keywords
competing utterance; impoliteness strategy; impoliteness response; rapport-challenge pragmatic orientation